Energy Mad was founded in 2004 by Tom Mackenzie and Chris Mardon with the aim of getting five energy saving Ecobulbs® into 50% of homes in New Zealand in order to "save all the electricity used by Christchurch homes!".
Teaming up with Line Trust South Canterbury and Foodstuffs supermarket stores, Energy Mad implemented the world leading South Canterbury "Ecobulb® project" in late 2004. In six weeks, 66% of South Canterbury homes each brought five or more Ecobulbs®.
Since then, Energy Mad has implemented 40 Ecobulb® projects throughout New Zealand, with Ecobulbs® installed in 57% of New Zealand homes. These projects involved the Electricity Commission, power and consumer trusts, the largest electricity retail and distribution companies in New Zealand, Foodstuffs (the largest supermarket chain in New Zealand) and Shell New Zealand.
Globally, Energy Mad has implemented 80 Ecobulb® projects with electricity utilities and various retail partners. Outside of New Zealand, these projects have included Australia, the United States (in partnership with Walgreens, the world's second largest retail chain - where Energy Mad bulbs were sold in almost 8,000 Walgreens stores), Germany, Spain and Ireland.
Energy Mad was New Zealand's fastest growing company in 2007 with 2,746% growth and listed on the Main Board of the New Zealand Stock Exchange in 2011.
It has won various New Zealand awards for business, energy efficiency, sustainability and clean technology, and innovation.
Recently Energy Mad has developed the world first screw-in retrofit Ecobulb® LED downlight and the world’s most efficient residential light bulb.
It has also started new power company projects in New Zealand, with the first of these seeing a staggering 73% of South Canterbury homes coming in to get their Ecobulbs® over a two day period!
Energy Mad now have a goal to “Save enough electricity to power New Zealand for a year!”
With 2.9 million homes in 14 countries now having 21 Million Ecobulbs®, Energy Mad is almost half way to achieving this goal. These Ecobulbs® saving $4.1 Billion in electricity.
In December 2018 the Energy Mad assets were purchased by Ecobulb Limited, owned by Energy Mad co-founder Chris Mardon, in order to complete the second half of Energy Mad’s electricity saving goal.