Energy Mad was founded in 2004 by Tom Mackenzie and Chris Mardon with the aim of getting five energy saving Ecobulbs® into 50% of homes in New Zealand in order to "save all the electricity used by Christchurch homes!".
Teaming up with Line Trust South Canterbury and Foodstuffs supermarket stores, Energy Mad implemented the world leading South Canterbury "Ecobulb® project" in late 2004. In six weeks, 66% of South Canterbury homes each brought five or more Ecobulbs®.
Since then, Energy Mad has implemented 45 Ecobulb® projects throughout New Zealand, with Ecobulbs® installed in 57% of New Zealand homes. These projects involved the Energy Efficiency and Conservation Authority, the Electricity Commission, power and consumer trusts, the largest electricity retail and distribution companies in New Zealand, Foodstuffs (the largest supermarket chain in New Zealand) and Shell New Zealand.
Globally, Energy Mad has implemented 87 Ecobulb® projects with electricity utilities and various retail partners. Outside of New Zealand, these projects have included Australia, the United States (in partnership with Walgreens, the world's second largest retail chain - where Energy Mad bulbs were sold in almost 8,000 Walgreens stores), Germany, Spain and Ireland.
Energy Mad also undertook comprehensive home energy efficiency assessments in 33,000 New Zealand homes through funding provided from Energy Trusts. 11,000 of these households also purchased an insulation and/or efficient heating package, many that were heavily discounted through Energy Efficiency and Conservation Authority Warm-Up New Zealand Funding, or purchased an efficient downlight package.
Energy Mad was New Zealand's fastest growing company in 2007 with 2,746% growth and listed on the Main Board of the New Zealand Stock Exchange in 2011.
It has won various New Zealand awards for business, energy efficiency, sustainability and clean technology, and innovation.
More recently Energy Mad developed the world first screw-in retrofit Ecobulb® LED downlight and the world’s most efficient residential LED light bulb.
It also teamed up again with LineTrust South Canterbury in April 2018 and the Energy Efficiency and Conservation Authority for its new Ecobulb project. This resulted in a staggering 73% of South Canterbury homes coming in to get free Ecobulbs® LEDs over a two day period! Since then they have delivered similar results with other New Zealand Energy Trusts, electricity distribution companies and / or the Energy Efficiency and Conservation Authority in the King Country, Waimate, Eastland, North Otago and the Eastern Bay of Plenty.
Energy Mad now has a goal to “Save enough electricity to power New Zealand for a year!”
With 3.3 million homes in 14 countries now having 24 Million Ecobulbs®, Energy Mad is 61% of the way to achieving this goal. These Ecobulbs® are saving $5.8 Billion in electricity and 18 Milion tones of carbon dioxide emissions over their lifetimes.